RMS

RMS is a small, independent surfboard shaper on the NSW Central Coast rich in craft, light on exposure. With no big sponsorships or high-budget media behind them, the challenge was simple: how do you earn attention from surfers without trying to shout like the big brands?

The answer came through The Bearded Twins - a playful, character-driven concept designed to reflect the one-on-one nature of working with a custom shaper. Built with humour and attitude, the characters gave RMS a human face, turning a single ad banner into a moment of connection rather than promotion.

More than a visual hook, the idea spoke directly to surfers who value individuality. It highlighted what RMS does best custom boards shaped around the rider, not the masses using a tone that felt relaxed, authentic, and rooted in surf culture.

Sweet tidbit. We shot it at the north end of Palm Beach. The twins were inspired by some old, quirky drawings Jonathan Palasty came across.