Nurofen is known for fast relief, but we need to make sure parents know Nurofen for Children works the fastest for their kids' fevers. The idea is to tell a fun, visual story that shows its quick action through a playful, childlike personality—making it clear that Nurofen for Children is the go-to choice for fast fever relief.
Sweet tidbit. We shot this in New Zealand using a local photographer and I somehow managed to score a free trip out of it, while also taking advantage of the NZD to cut production costs. Choice!